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Best Practice

Email A/B Testing Best Practises

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email campaigns.  [...]

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Email marketing

A round up of the best Father's Day subject lines

In case you hadn't realised, this Sunday is Father's Day. But if you have an inbox, you have probably received a mail or two from brands who want to make s [...]

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