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Best Practice

Increase open rates with subject lines that stand out from the crowd

01 Oct 2018 by Sadie Burgess
According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email as Spam based solely on the subj [...]

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Email marketing

The ABC of AB Testing subject lines

22 Feb 2018 by Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing news and [...]

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Email marketing

Subject line help to get you noticed this Christmas

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and e-commerce email [...]

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Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your subscriber's at [...]

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Email marketing

7 tweaks to your subject lines that will improve open rates

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great successes as a result of [...]

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