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Automation

5 reasons why email automation is good for business

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, marketing automation s [...]

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Email marketing

Top 20 reasons why email is the answer

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you need to mak [...]

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Email marketing

The importance of personalising your email campaigns

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want for lunch [...]

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Email marketing

Executive Grapevine - case study

Executive Grapevine is the European leader in business publishing, information services, marketing solutions and events for the talent management sector.With an [...]

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Email marketing

Personalise your email marketing with dynamic content

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing expectations, it is c [...]

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Email marketing

How the Travel Industry uses email in 2017

With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning which ones hav [...]

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