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Blog

Email marketing

10 top tips for subject line success

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many articles foc [...]

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Email marketing

The wonderful world of welcome

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new customer, blo [...]

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Automation

5 reasons why email automation is good for business

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, marketing automation s [...]

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Best Practice

Improve your email deliverability with these tried and tested tactics

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you can maximize [...]

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Email marketing

Top 20 reasons why email is the answer

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you need to mak [...]

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Email marketing

Keep your eye on your KPIs

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing communication c [...]

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Email marketing

The email marketing checklist

19 Mar 2018 by Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to spend the tim [...]

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SMS

9 Do's and Don'ts of SMS marketing

12 Mar 2018 by Sadie Burgess
Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for SMS are also s [...]

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GDPR

SMS Marketing and GDPR

There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of our recent blo [...]

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SMS

Put your brand in the palm of their hand - SMS

16 Mar 2017 by Farhan Rehman
SMS can boost your results, no matter what your industry. As a marketeer, you are familiar with the concept of mobile first, but many only think of this concept [...]

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