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Best Practice

Increase open rates with subject lines that stand out from the crowd

01 Oct 2018 by Sadie Burgess
According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email as Spam based solely on the subj [...]

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Best Practice

Nail your newsletters with our 10 top tips

17 Sep 2018 by Sadie Burgess
Tags: newsletter
Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes each week. So wh [...]

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Best Practice

Tackling marketing department's biggest challenge with Tim Watson

12 Sep 2018 by Sadie Burgess
Tags:
This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in 2018. With [...]

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Best Practice

How to select the right ESP for you with Jordie Van Rijn

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke to indepen [...]

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Best Practice

Improve your email deliverability with these tried and tested tactics

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you can maximize [...]

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Best Practice

Email A/B Testing Best Practises

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email campaigns.  [...]

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Best Practice

Keeping your data clean – farewell freeserve.co.uk

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired and even e [...]

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