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Email marketing

5 techniques to optimise your Black Friday email marketing

 As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching! The bi [...]

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Email marketing

Email waits for no one

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing alterations to refinemen [...]

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Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your subscriber's at [...]

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Email marketing

Top 10 email design tips (INFOGRAPHIC)

Follow these 10 email design tips our in-house designers swear by when crafting your next campaign.  [...]

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Email marketing

Using GIFs in email marketing

Email marketers are constantly having to battle against our decreasing attention spans and saturated inboxes. To overcome this, any savvy email marketer will co [...]

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Email marketing

7 tips to make social media and email marketing work together

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over the other , i [...]

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Email marketing

The importance of personalising your email campaigns

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want for lunch [...]

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Email marketing

The Northern Foundry Case Study

The Northern Foundry is a digital marketing agency renown for differentiating brands online.  As a growing agency, The Northern Foundry has to ma [...]

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Email marketing

Arvonia Case Study

For the past 4 years, Arvonia has been able to achieve soaring engagement results, driving traffic to their website and increasing revenue through tactical [...]

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Email marketing

5 things email marketers need to do to prepare for Christmas

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away… right? Well if [...]

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Email marketing

Red Driving School – case study

Are you still unsure as to how your business may benefit from integrating SMS marketing into your strategy? The award winning Red Driving School is the perfect [...]

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Email marketing

The power of the preference centre

Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one click “ [...]

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Email marketing

Executive Grapevine - case study

Executive Grapevine is the European leader in business publishing, information services, marketing solutions and events for the talent management sector.With an [...]

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Email marketing

7 tweaks to your subject lines that will improve open rates

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great successes as a result of [...]

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Email marketing

Are you opted-in to GDPR?

On 25th May 2018 GDPR will come into force, and regardless of Brexit, will have far reaching effects on data collection, management and use. Whilst the legislat [...]

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Email marketing

Serve your best email marketing campaign with the help of Wimbledon

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries and cream... [...]

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Email marketing

Personalise your email marketing with dynamic content

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing expectations, it is c [...]

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Email marketing

e-shot™ press release

Surrey based business, Forfront Ltd, are delighted to be unveiling their new website dedicated to their flagship email marketing platform e-shot™.e-shot™ ha [...]

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Email marketing

A round up of the best Father's Day subject lines

In case you hadn't realised, this Sunday is Father's Day. But if you have an inbox, you have probably received a mail or two from brands who want to make s [...]

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Email marketing

How the Travel Industry uses email in 2017

With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning which ones hav [...]

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