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Email marketing

Dealing with the email marketing Grinch

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers contend with the quick [...]

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Email marketing

Perfecting Personalisation

16 Oct 2018 by Sadie Burgess
Tags:
Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of How to Win F [...]

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Email marketing

How to use dynamic content to boost engagement

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from your competitor [...]

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Email marketing

Top 10 email marketing metrics - a refresher

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular basis if you want [...]

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Email marketing

5 top email marketing trends with Jenna Tiffany

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to maximise the opportunities that the [...]

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Email marketing

Email marketing dictionary - A

07 Aug 2018 by Sadie Burgess
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Today we kick off the start of our weekly Email Marketing Dictionary.  Watch this space as we give the low-down on the most important and highly used terms [...]

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Email marketing

The road to re-engagement

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to filter out and diseng [...]

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Email marketing

How to create email newsletters that convert

25 Jul 2018 by Sadie Burgess
An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience, gather informa [...]

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Email marketing

When reputation is everything...

11 Jul 2018 by Sadie Burgess
An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component of y [...]

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Email marketing

Segmentation for success

03 Jul 2018 by Sadie Burgess
Tags: Segmentation
We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to targeted g [...]

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Email marketing

10 top tips for subject line success

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many articles foc [...]

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Email marketing

Why you need an email preference centre

12 Jun 2018 by Sadie Burgess
Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email marketing ca [...]

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Email marketing

The wonderful world of welcome

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new customer, blo [...]

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Email marketing

Top 20 reasons why email is the answer

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you need to mak [...]

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Email marketing

Keep your eye on your KPIs

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing communication c [...]

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Email marketing

The email marketing checklist

19 Mar 2018 by Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to spend the tim [...]

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Email marketing

The ABC of AB Testing subject lines

22 Feb 2018 by Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing news and [...]

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Email marketing

Key Causes of disappointing deliverability

21 Feb 2018 by Sadie Burgess
Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of definition [...]

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Email marketing

Time to spring clean your data?

18 Feb 2018 by Sadie Burgess
Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the data [...]

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Email marketing

Marketer email tracker - research by the DMA

Yesterday I had the chance to attend one of the DMA’s fabulously informative events. Strolling along the bank, with the early sun rays accentuating Londo [...]

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Email marketing

Customer- centricity is a key theme for 2018 with Kath Pay

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward to how you [...]

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Email marketing

Hard Bounces vs soft bounces and what to do with them

23 Jan 2018 by Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability. What is the difference between a hard and sof [...]

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Email marketing

Deliverability 101

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine our success [...]

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Email marketing

Subject line help to get you noticed this Christmas

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and e-commerce email [...]

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Email marketing

5 reasons email is your most valuable marketing tool this Christmas

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most wonderful time of year i [...]

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Email marketing

5 techniques to optimise your Black Friday email marketing

 As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching! The bi [...]

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Email marketing

Email waits for no one

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing alterations to refinemen [...]

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Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your subscriber's at [...]

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Email marketing

Top 10 email design tips (INFOGRAPHIC)

Follow these 10 email design tips our in-house designers swear by when crafting your next campaign.  [...]

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Email marketing

Using GIFs in email marketing

Email marketers are constantly having to battle against our decreasing attention spans and saturated inboxes. To overcome this, any savvy email marketer will co [...]

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Email marketing

7 tips to make social media and email marketing work together

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over the other , i [...]

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Email marketing

The importance of personalising your email campaigns

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want for lunch [...]

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Email marketing

The Northern Foundry Case Study

The Northern Foundry is a digital marketing agency renown for differentiating brands online.  As a growing agency, The Northern Foundry has to ma [...]

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Email marketing

Arvonia Case Study

For the past 4 years, Arvonia has been able to achieve soaring engagement results, driving traffic to their website and increasing revenue through tactical [...]

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Email marketing

5 things email marketers need to do to prepare for Christmas

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away… right? Well if [...]

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Email marketing

Red Driving School – case study

Are you still unsure as to how your business may benefit from integrating SMS marketing into your strategy? The award winning Red Driving School is the perfect [...]

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Email marketing

The power of the preference centre

Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one click “ [...]

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Email marketing

Executive Grapevine - case study

Executive Grapevine is the European leader in business publishing, information services, marketing solutions and events for the talent management sector.With an [...]

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Email marketing

7 tweaks to your subject lines that will improve open rates

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great successes as a result of [...]

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Email marketing

Serve your best email marketing campaign with the help of Wimbledon

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries and cream... [...]

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Email marketing

Personalise your email marketing with dynamic content

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing expectations, it is c [...]

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Email marketing

e-shot™ press release

Surrey based business, Forfront Ltd, are delighted to be unveiling their new website dedicated to their flagship email marketing platform e-shot™.e-shot™ ha [...]

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Email marketing

A round up of the best Father's Day subject lines

In case you hadn't realised, this Sunday is Father's Day. But if you have an inbox, you have probably received a mail or two from brands who want to make s [...]

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Email marketing

How the Travel Industry uses email in 2017

With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning which ones hav [...]

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