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Changing mind and perception with colour

10 Aug 2015 by Farhan Rehman

We often associate our favourite brands with colours and can spot a brand with just a simple look at a logo.

I found it fascinating how different brands meant different things to different people.

I more or less agree with the chart below and some categories really surprised me...

We can often forget the message a brand is trying to portray and the decades it takes to build a brand with a positive association. With any brand there will be influencers, ambassadors and people who reject them. The perception of a logo, good or bad, can also fall into meanings.

A study showed favourite colours amongst men and women. The similarities are evident to see:

mens 1 womens 2

Colours also have different meanings in different cultures. Research has demonstrated in many cases that the mood-altering effects of colour may only be temporary. A blue room may initially cause feelings of calm, but the effect dissipates after a short period of time.


Do you agree with the charts above? Where does your logo sit?

Our marketing services team will sit down with you and identify the direction your brand wants to go. Whether it's on social media or a new website redesign, we're on hand to make your marketing run as smoothly as possible. Find out more and we'll be in touch.


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