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10 Aug 2015 by Farhan Rehman
We often associate our favourite brands with colours and can spot a brand with just a simple look at a logo.
I found it fascinating how different brands meant different things to different people.
I more or less agree with the chart below and some categories really surprised me...
We can often forget the message a brand is trying to portray and the decades it takes to build a brand with a positive association. With any brand there will be influencers, ambassadors and people who reject them. The perception of a logo, good or bad, can also fall into meanings.
A study showed favourite colours amongst men and women. The similarities are evident to see:
Colours also have different meanings in different cultures. Research has demonstrated in many cases that the mood-altering effects of colour may only be temporary. A blue room may initially cause feelings of calm, but the effect dissipates after a short period of time.
Do you agree with the charts above? Where does your logo sit?
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