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13 Apr 2016 by Farhan Rehman
So, your email marketing is up and running and it's started off well. You have cleaned your database, your campaigns look good and your engagement rates are improving. You have set up automation for your newsletter sign ups and this crucial part of your digital marketing plan is now ticking - but there's just one problem... your website.
Your website might look good, it might be mobile responsive (if it's not, get in touch with us urgently) and it might contain everything there is to know about your business, but there is one area where a landing page trumps a website, conversions.
The problem with websites is precisely the fact that they contain everything there is to know about the business. Landing pages, by contrast, are designed to serve one task, converting traffic into leads. This is where traditional websites fall short. They're simply not designed with one task in mind.
Landing pages are one of the quickest ways to boost your email marketing conversions and ultimately your bottom line. Not only are they designed to focus solely on getting conversions, but they allow the user to promote special offers and time-bound messages quickly and without having to constantly update the website.
What's more, these promotions can be kept separate from the website, allowing for exclusive targeting. For example, if there are certain messages you want to push to a select few contacts, these can be promoted on a landing page which only your selected contacts have access to.
GETTING STARTED WITH LANDING PAGES