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30 Mar 2018 by Sadie Burgess
Deciding where to spend your marketing budget is a serious
business. You want to generate new leads while engaging your current customers,
but you need to make sure that the digital marketing tactics you are using are
cost-effective and drive results.
So what’s the answer?
Although email marketing has been around for a while, it continues to drive significant results. Even with the rise in popularity of other marketing platforms like social media, email marketing is still one of the best tactics that brands can use to reach and engage their target audience. Below, we’ll cover the top 20 benefits of email marketing and explain how they can help your business improve lead generation, conversion, and revenue.
1. Your customers check their email every day.
How many times do you find yourself opening up your email on your computer or mobile device? Whether it’s work-related or personal, most people check their email at least once a day to see what new messages they’ve received. So you have the benefit of getting in front of their audience on a regular basis.
2. You can drive more conversions with email marketing.
A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. After developing an effective communication strategy, your business can drive more conversions through email marketing. By crafting well-written emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer’s journey, moving them closer to conversion.
3. It is more cost-effective than traditional marketing tactics.
Email marketing is relatively inexpensive when compared to other traditional marketing tactics such as direct mail and print media. While these traditional print marketing tactics require you to spend money on printing and advertising space, email marketing requires only a small investment of time and resources in developing effective content. In addition to relatively low operational costs, email marketing also provides an attractive return on investment (ROI).
4. You can automate your sales cycle.
Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns, which automatically send email messages to individuals on a set schedule, helping you create automatic touch points with customers. You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message to ensure that they don’t have any further questions.
5. It can increase traffic to your website.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colourful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.
6. Email marketing is easy to track and measure.
With email marketing, you can look at exactly how many people are opening, reading, and clicking through your email content. This allows you to determine if your email campaigns are successful and see just how much of a return on investment these campaigns are offering your business. As you make adjust