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04 Aug 2017 by Sophie Lambert-Smith
Executive Grapevine is the European leader in business publishing, information services, marketing solutions and events for the talent management sector.
With an abundance of content to share with a large audience, email has become an integral part of Executive Grapevine’s marketing strategy. Executive Grapevine uses e-shot™s simple interface to create daily newsletters with the focus of driving traffic to the brand's website. Executive Grapevine also emails on behalf of their clients, with these solus mails giving them an additional revenue stream.
Since using e-shot™ deliverability rates have increased by 4% - meaning that a whopping extra 100,000 recipients are opening Executive Grapevine’s emails.
Improved deliverability combined with granular reporting insights, marketing automation and personalisation has all been crucial to Executive Grapevine’s success.