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19 Oct 2017 by Sadie Burgess
In any competitive industry, finding a way to stand out and get first mover advantage can be the difference between success and failure. Differentiation is harder, cutting through the noise is harder and if you can’t alert a candidate of a job before your competitor you risk losing valuable business.
So why not use the growing obsession with our mobile phones to your strategic advantage. By-pass other digital distractions and get your role to your candidate instantly. 91% adults have their mobile within arm’s reach 24 hours a day (Dynmark Mobile Intelligence Review), and SMS has a mind-blowing 98% open rate (Adobe, 2015). So you message is basically guaranteed to be read and not only that, be read quickly as 90% of all text messages are read in under 3 minutes (ConnectMogul).
“SMS is so simple and easy to use yet so effective in communicating with our audience…. Brilliant”
Sam Tilley GradCornwall
Here are some of our most compelling reasons to make SMS part of your communication strategy.
SMS can dramatically increase the speed that vacancies are filled by communicating with all candidates at once, without losing that personal touch; saving you money, resources and most importantly time.
“We can stay in touch with all our candidates at the click of a button, with confidence that they’ve got the message”
Karen Hill Diamond Recruitment Group
Not sure where to start? We have some suggestions how you could use SMS to boost your business:
Don’t forget SMS is covered by the same legal obligations as email marketing so make sure that your processes and opt-in statements and policies cover both email and SMS.
With e-shot™ you can manage your email and SMS sends, automated series and triggered sends and best of all, when it comes to reviewing your results, you can not only view your campaign and send data, but you can also view your contacts as individuals, tracking their engagement across both email and SMS in a single unified report.
“The clear, concise reporting helps us optimise our campaigns and the integration of both email and SMS reports gives us a comprehensive view of our prospects engagement throughout our campaigns”
Andy Mitchell, Commercial Director, RED Driving School
Interested in finding out more about how SMS could help your business? Have a chat with our customer care team to explore the possibilities, call us on 020 3320 7777.
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