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02 Jun 2017 by Sadie Burgess
If you google “GDPR” in 0.40 seconds Google can find almost 2 million results! The mounting crescendo of views and opinions on GDPR is almost deafening. And it’s not surprising, as it is the most important change to data privacy regulations in 20 years.
As we get closer to D-Day, some of the implications are becoming clearer – but one thing is for sure: email marketing has to move with the times. There is a lot of hype around the impact that GDPR will have, but if you pull it back to its bones it is really nothing more than making direct marketing best practice a legislative imperative.
Why should you waste your time sending emails to recipients who are not really interested in your products or services. Focus is on quality and not quantity – and talking to the people who want to listen. As a copywriter there is little more heartening to think of your audience reading, appreciating and even sharing your copy, and this is what GDPR will mandate.
So, as a direct marketer, what do you need to do as a matter of urgency?
And of course,
6. Highlight 25 May 2018 in your calendar!
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The ICO released a twelve step checklist for organisations to use in the coming months to work towards compliance. The GDPR involves more than just consent and touches on all the gathering and processing of personal data which will have implications through the business, not just on your email and SMS marketing efforts.
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