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25 May 2017 by Sadie Burgess
“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your email marketing strategy, then you’ve probably already heard of the concept.
Email marketing is still one of the most effective methods for engaging with customers. However, it is a rapidly changing landscape that is developing with the needs of the digitally advancing users.
So, are you truly aware of how automation can fit into and optimise your marketing strategy? Carry on reading our email automation guide to discover how to increase effective communication and brand awareness.
What is email automation?
Email automation enables a business to send a series of time or action triggered emails to a segmented or targeted list of subscribers.
An email automation process is a called a workflow. A workflow will be started once a trigger is set off. e-shot™ will allow you to customise your workflow so that emails within the workflow may each have their own unique triggers.
You can create a variety of triggers for your automated email to be sent to specific subscribers. A trigger may be a specific action a user has completed, such as subscribing to your email list, or clicking a link on a campaign.
A trigger may also be an action that wasn’t completed, maybe a subscriber didn’t open your last email – a trigger could be set up to automatically re-send that email in a different form, potentially re-engaging a distant customer.
Email automation is now accessible for small businesses, thanks to email providers like e-shot™. Our email marketing platform can integrate email automation with a business’s existing CRM to create CRM triggered email campaigns, which streamline marketing and sales efforts.
e-shot™ will enhance your emails effectiveness by tracking each email interaction with the users lead status on the CRM, e-shot™ will then automatically place the recipient in the correct nurture programme.
What are the benefits of email automation?
Email automation has many benefits. It can be used for a variety of differing marketing purposes.
Many people have the misconception that email automation will come across as robotic and cold. On the contrary, freeing up your time using automated messages will actually allow you to spend more time assisting customers, building personal relationships, closing sales and overall improving customer service.
Here are our top 3 reasons why you should implement automation into your digital marketing strategy:
By sending the right message, at the right time, to the right people you will strategically be nurturing your leads. In today’s era users don’t have the time to sift through to find relevant content; by providing personalised and hyper-relevant content your email has a chance at standing out in everyone’s crowded inboxes.
Developing a workflow which allows you to maintain a consistent presence in your subscriber’s inbox will increase your brand awareness. Even if the reader does not open the email, by providing an informative subtitle they will still understand what your company is offering.
3. Time and resource management
Every marketer will understand the struggle of trying to manage your time between an increasing amount of platforms. By having automated workflows it will free up valuable time that would have been spent on mundane tasks.
When to use email automation?
Not sure if going down the automated route is right for your business’s needs? All businesses will have different workflows they wish to automate. Forfront can provide automated email campaigns based on intricate steps taken by the reader or automatically triggered after certain criteria are met.
By automating certain emails your business will be able to start delivering targeted communications which will in turn automatically improve your lead generation and nurture processes. Relevant content will engage users more and increase click through rates, driving traffic and revenue to your company.
By using our tracking technology you will be able to assess customer insight and implement a strategic approach to your automation workflow process.
Use e-shot™ services to create your own automated email campaign. With our simple trigger and action sequence, invest time at the outset, then sit back and relax as you reap the fruits of your labour and drive revenue to your business for years to come.
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