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Blog

System update

November 2018 Release - Message Preview update

Our November Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key updates:Update to Message previewe [...]

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e-shot team

e-shot™ team celebrates Halloween with some spooky silliness

It was fun and frolics in the office to celebrate Halloween with the whole team getting involved in some ghoulish goings-on. With the office kitted out in cob [...]

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Email marketing

Perfecting Personalisation

16 Oct 2018 by Sadie Burgess
Tags:
Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of How to Win F [...]

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News

Forfront proud to be included in The Parliamentary Review

05 Oct 2018 by Sadie Burgess
In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for Digital, Culture [...]

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System update

October 2018 Release - Overview

Our October Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key updates: Advanced Dynamic [...]

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Best Practice

Increase open rates with subject lines that stand out from the crowd

01 Oct 2018 by Sadie Burgess
According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email as Spam based solely on the subj [...]

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e-shot team

Employee Spotlight - Sophie Lambert-Smith

26 Sep 2018 by Sadie Burgess
Tags:
1.            Summarise your role: I am part of the marketing team here at e-shot™, with an empha [...]

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Email marketing

How to use dynamic content to boost engagement

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from your competitor [...]

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Best Practice

Nail your newsletters with our 10 top tips

17 Sep 2018 by Sadie Burgess
Tags: newsletter
Email has three times the users as Facebook and Twitter combined, and people spend about 13 working hours in their inboxes each week. So wh [...]

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Best Practice

Tackling marketing department's biggest challenge with Tim Watson

12 Sep 2018 by Sadie Burgess
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This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in 2018. With [...]

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