Email Marketing Facts and Figures

There may be many myths surrounding e-mail marketing in today’s market, but the fact remains that it is a cost-effective and rapid medium of spreading information to interested parties about opportunities within your industry. A recent infographic released by highlights some interesting email marketing facts that may sway your opinion in favor of modern email marketing methods! Let’s take a closer look…

Email marketing facts

An estimated 77 percent of consumers prefer receiving permission-based marketing communications through their email, and there is a 58 percent open rate of subject lines fewer than ten characters long.

Personalised subject lines are 22.2 percent more likely to be opened and read than generic subject lines, and 72 percent of B2B buyers are most likely to share useful content via email. 56 percent of surveyed businesses plan to increase their use of email marketing in 2013.

One particular study showed that emails sent on Monday have the highest return on investment, and in 2012, email ad revenue accounted for 100 million pounds! Social sharing buttons included in emails gave businesses a 158 percent higher click-through rate, and the amount spent on email marketing grows on average by 10 percent every year.

Furthermore, the average return on email marketing investments is 39 pounds for every pound spent. As of 2013, there are 3.6 billion active email accounts in use! Can you imagine the ROI potential there? If marketers optimised their emails for image blocking, ROI would increase 9+ percent!

84 percent of people 18-34 use an email preview pane, and 44 percent of email recipients made at least one purchase last year based on a promotional email they received. An additional 80 percent of people say the marketing emails they receive go mainly into their main personal email account, and just 8 percent have a separate account specifically for receiving marketing emails.

70 percent of consumers made use of a coupon or discount they learned about through a marketing email in the past week or month.

The upsurge of smartphones in recent years have enabled consumers to receive email on their mobile devices, in place of a PC. In fact, an estimated 78 percent of U.S. email users will access their emails via mobile by 2017!

On average, two-thirds of consumers under 30 use their smartphones or cell phones to access their email. Men open 20 percent more emails on mobile, but women click 10 percent more often on mobile email.

**With all this favorable data, it’s a wonder why more marketers aren’t jumping on the efficient, email bandwagon! Did you know an estimated 39 percent of marketers have no strategy for mobile email? Timing and accessibility are essential when it comes to communicating your intention with ready spenders. Consider the specialists at for all your email marketing needs!**