FEATURES
SEND
Advanced Targeting
Simply send to your chosen contacts or, apply performance filtering based on interactions with past campaigns. You could send to contacts that received a specific email and clicked on a certain link, for example Alan's Toys want to send a special offer to contacts in their Website Subscription group that received a campaign two weeks ago and clicked on the Rubik's cube link.
A/B Split Testing
Split your email marketing campaigns to analyse which version achieves better results.
Advanced Campaigning
Send your message instantly or schedule it for any future date and time. For example, set one message to go immediately and another the following week.
Send Identities
You can create multiple identities to reflect different campaigns. Identities are pre-defined sending credentials which includes From Name, From Address and Reply Address. When sending a campaign you can choose from a list of identities. Ideal for sending from different divisions of the business, or where a particular sales person would like to collect responses for a campaign.
Message Sign-Off
Assign a user an 'editor' permission, giving them the responsibility to authorise a campaign to be sent. Perfect for organisations where only certain individuals are able to authorise a message to go.
Groups
Import your list into a segmented group based on any criteria. Helps you target your message and improve your results.
Subgroups
Be even more specific with your targeting. Based on filtered criteria within a group. For example, create a sub group of all Doctors in your Health professionals Group.
Opt in/out Management
Easy, compliant opt-out functionality. Opt-outs are suppressed from all future emails and, reassuringly, if you accidentally re-import them they'll remain suppressed and they won't count as part of your contacts allowance.
Fast efficient sending
e-shot emails are sent from our purpose-built powerful mailservers, designed for high-volumes and full audit. Our aim is to help you achieve the highest possible deliverability without affecting your own corporate mailserver (relay, blacklisting, antispam, etc.). We use the latest information and analysis to automatically throttle sending to achieve optimum deliverability.
