FEATURES
Full feature list
Survey module
Get detailed feedback and opinions from your contacts on any subject from delivery times to favourite sandwich fillings by providing a link to your latest custom branded survey from an e-shot message.
Importantly, your respondents will not need to re-enter their personal details, improving the likelihood that surveys will be completed. No other survey package will give you this functionality when used in conjunction with e-shot.
API Integration
API - Integration between systems not only increases efficiency, but can help reduce workloads by automating daily tasks. We've therefore introduced a web based service to enable you to integrate e-shot with your internal applications. Great for automatically pushing new and updated contact information and retrieving reports and useful statistics.
Template wizard
Easily produce a consistent, branded message, using a customised template. This method requires no design or HTML experience, use our step-by-step wizard and simply enter your text, images and links.
HTML Editor
Our WYSIWYG HTML editor gives you enhanced control over the layout, content and style of your message so you can easily produce a consistent, branded message.
Plain text editor
Ideal for a quick alert email, or internal update which doesn't need to be designed.
HTML Upload
Upload your pre-designed message. Unlimited flexibility so is ideal for web designers.
Message Controls
Edit, Clone, Preview and Test your message from a suite of pre-defined actions.
Contacts Import
Import your lists using any standard file format. Our sophisticated engine will help you create a suppression list, remove generic addresses (info@, admin@, etc.), automatically refresh contacts details and much more.
Import results report
When importing contacts you will receive a detailed analysis providing statistics for your list and indicating any duplicates and/or malformed addresses.
Personalisation & Custom Data Fields
e-shot provides data fields with which to personalise your messages and improve response rates. These can also help in categorising contacts across multiple groups to achieve specific audiences and better success rates. Additional fields can be added to suit your personalisation requirements.
Groups
Import your list into a segmented group based on any criteria. Helps you target your message and improve your results.
Subgroups
Be even more specific with your targeting. Based on filtered criteria within a group. For example, create a sub group of all Doctors in your Health professionals Group.
Sources
Multiple sources allow you to clearly identify where your data originated and how it performs over time. For example, compare contacts from your website subscription form to a list of prospects from an exhibition you attended.
Website Subscription Form
Using our sign up form generator you can quickly create a subscription form to include in your website to capture new opt-in subscribers information directly into your e-shot account.
Test Contacts
Create a pool of test contacts to send your e-shots to before general release, select to use the whole test group, or simply select certain members, meaning you can exclude your MD until you're ready.
Powerful search facilities
Easily find any contact in your lists and apply detailed criteria to filter your results.
De-dupe Manager
Easily identify and remove duplicates from selected groups.
Split Manager
A quick and easy way to split a group into smaller groups based on your requirements. Ideal for split testing or managing the traffic load to your website.
Merge Manager
Using a wizard interface, easily merge multiple groups into a new or existing group. Choose whether to delete the original groups or keep them.
A/B Split Testing
Split your email marketing campaigns to analyse which version achieves better results.
Send Identities
You can create multiple identities to reflect different campaigns. Identities are pre-defined sending credentials which includes From Name, From Address and Reply Address. When sending a campaign you can choose from a list of identities. Ideal for sending from different divisions of the business, or where a particular sales person would like to collect responses for a campaign.
Advanced Targeting
Simply send to your chosen contacts or, apply performance filtering based on interactions with past campaigns. You could send to contacts that received a specific email and clicked on a certain link, for example Alan's Toys want to send a special offer to contacts in their Website Subscription group that received a campaign two weeks ago and clicked on the Rubik's cube link.
Google Analytics Tagging
You can automatically include tracking tags in your emails which will record in Google Analytics valuable information about the e-shot campaign that lead users to your site.
Links manager
Easy management of links that you use frequently. Simplifies and saves time during message creation.
Message Sign-Off
Assign a user an 'editor' permission, giving them the responsibility to authorise a campaign to be sent. Perfect for organisations where only certain individuals are able to authorise a message to go.
Advanced Campaigning
Send your message instantly or schedule it for any future date and time. For example, set one message to go immediately and another the following week.
Display & Click-through Tracking
e-shot's in-depth performance reporting helps you to gauge interest and improve your conversion rates and sales. Evaluate the most popular links, export contacts based on their activity and send more accurately targetted follow-ups.
Report Summary
At-a-glance view of recent campaigns' performance. Track how many emails were delivered, how many recipients displayed, clicked, and more useful statistics.
Report detail
Drill down from the summary to analyse the performance of your list including who clicked on which link and much more. Then use this information to target your campaigns more effectively and improve your conversion rates from future sends.
Timeline-tracking
Track how your email performed over time. When did most of your contacts display your message? Great for evaluating the best time to send, to make sure your email is at the top of the inbox when your contacts are most likely to read it.
Transaction history
A log of all emails sent to each contact together with their activity is stored. This means you can assess the performance of individual subscribers, as well as applying powerful activity-based filtering.
Bounce-back management
Both hard and soft bounces are automatically handled and classified. We'll automatically suppress hard bounces to help protect your sending reputation.
Opt in/out Management
Easy, compliant opt-out functionality. Opt-outs are suppressed from all future emails and, reassuringly, if you accidentally re-import them they'll remain suppressed and they won't count as part of your contacts allowance.
Export Reports
All reports can be exported to help you analyse in your preferred tool (excel, access, etc.) or integrate into your database, CRM etc. Give your sales team a list of hot leads to follow up on.
Email Report
Send an email version of the campaign report to a colleague or Director.
Custom Reporting Tool
Create your own custom report from our extensive filtering options.
Comparison Tool
Select up to 5 campaigns to compare and analyse results. You'll be able to identify trends and improve performance in future campaigns.
Re-send
Does exactly what it says. Resend a campaign with just a few clicks, to the same, or different lists, you can even change the send identity and subject line - job done!
Reports archive
Focus on your most recent campaigns without losing the detailed information from previous ones. Keep for as long as you need without cluttering your recent reports information.
Permission-based User Management
e-shot accounts are designed to reflect the different roles of individuals in an organisation. Users log in to the e-shot account with their own credentials. The Administrator can grant or restrict access to functionality. e.g. designers can only access the creative tools.
Automated MIME compliance
e-shot will automatically generate a text version from your HTML campaign, helping to improve deliverability and engagement.
Fast efficient sending
e-shot emails are sent from our purpose-built powerful mailservers, designed for high-volumes and full audit. Our aim is to help you achieve the highest possible deliverability without affecting your own corporate mailserver (relay, blacklisting, antispam, etc.). We use the latest information and analysis to automatically throttle sending to achieve optimum deliverability.
