|  | | Do you sell email address lists? |
|  | | No. We don’t supply contact lists. You are responsible for obtaining and maintaining the contacts you hold on the system. Apart from your own contacts (e.g. in Outlook and customer lists), you can also purchase them. Buying lists is a good way to expand your current contact database but they can vary in terms of quality/integrity of data. In the event of a poorly performing list, e-shot™ enables you to export invalid records for a refund or exchange from the supplier. |
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| | How do contacts unsubscribe? |
| | | Every message you send out using e-shot must contain a link for recipients to remove themselves permanently from future mailings. This is built in but you should ensure you have entered your own text for the unsubscribe text and link. |
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| | How do I acquire subscribers? |
| | | An effective way of gaining the most valuable (‘opt-in’) new subscribers is to collect subscriptions from your website. Either you should contact your developer or forfront.net to implement this. |
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| | What happens to ‘bounced’ e-mails? |
| | | E-shot™ saves you time and effort by enabling you to view and manipulate bounced emails. You can create a new group of contacts, export to an external file or delete altogether. We also take into account the number of bounces in the analysis reports. |
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| | How do I find a particular contact? |
| | | A full search facility is standard in the Contacts Manager. You can search for contacts by name, email or any other field included in your database. Narrow your search by filtering by status, group and source. |
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| | Is it easy to change a contact’s details? |
| | | Yes. Just click on the ‘edit’ icon corresponding to the contact, make your changes and click ‘Update’. |
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| | How do I import contacts? |
| | | When you have organised your contacts to conform to the import rules, you have the option of creating your import file in either CSV/XLS file format. Microsoft Excel is useful for this purpose. e-shot™ checks the data you import for duplicates, badly formatted records and unsubscribed contacts and reports on them. Full instructions are available in the e-shot™ documentation. |
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 | | What are groups and sources? |
| | | Groups are sets of contacts to which messages are sent. A contact may be a member of more than one group but a contact will not receive the same email twice. Groups are also fully editable: you can merge two or more groups into one while either retaining or deleting the existing groups.
Sources are literally the origin of contact information used in order to facilitate performance analysis according to source. If you find that a source of contacts performs poorly, with more than the expected amount of invalid records, you can export these to CSV and send to your supplier for a refund or exchange. |
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